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The new terminal design, which is free for existing Bloomberg customers, is expected to ratchet up competition.

Users can still keep the old version of the product until the end of the year, but less than 1 percent of customers who have downloaded “Bloomberg Next” have asked to use the previous software, a Bloomberg spokeswoman said on Monday. “Our numbers are going up, albeit slowly,” he added, referring to Bloomberg’s overall subscriber figures.Ībout 113,000 customers have already switched to the Bloomberg Next design and the company is planning to have “a high 90 percent” of its nearly 310,000 subscribers upgraded by the summer, Secunda said. We are constantly in a battle to improve the value of Bloomberg and ‘Next’ helps us do this,” said Tom Secunda, Bloomberg LP’s co-founder and head of the company’s financial products and services division. In the past, this would have required several key strokes. The privately held company co-founded by New York Mayor Michael Bloomberg said it invested more than $100 million in “Bloomberg Next” to make the platform easier for subscribers to search for data and news, including cutting the number of system functions in half.Įxecutives demonstrated that, if a customer wanted to search for IBM’s earnings before interest, taxes, depreciation and amortization in the fourth quarter of 1999, the user just had to type “IBM EBITDA Q4 1999” into a search field and an answer would pop up.